Nordstrom, as well as other retailers like T.J. Maxx and Neiman Marcus, recently made a despicable, clearly politically motivated attack against Republican President Donald Trump by punishing his daughter and reducing or removing her Ivanka Trump product lines from their shelves.
Said Nordstrom’s publicist in an obvious lie, “We made this decision based on performance. Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now.” Now Ivanka Trump just got amazing revenge.
According to reports, these attempts to try to destroy Ivanka’s business have completely backfired. The #GrabYourWallet campaign tried to tank Ivanka’s sales, but the opposite has happened.
Online retail giant Amazon still offers Ivanka Trump’s products, and according to its most recent rankings, Ivanka Trump’s two perfumes are currently the two best selling perfumes on the website. They now outsell perfumes by Estee Lauder, Jennifer Lopez, Britney Spears and all others.
This is part of a counter movement to #GrabYourWallet, called #BuyIvanka. Said President Trump in a recent tweet, “My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!” It looks like Americans have listened! How much do you love how Ivanka got the last laugh with Nordstrom?